Consumer acceptance of the cookies enriched with a digestion stimulating medicinal plant mixture

Abstract

The objective of this study was to evaluate consumers' acceptance of cookies made of 'Vitalplant' digestion stimulating mixture, which was added in the form of powder and extract. Cookies were evaluated by 64 consumers and ANOVA was performed on scores using the categories of each demographic factor. Comparing the obtained results of enriched samples, the differences were more pronounced in the case of the extract enriched cookies. Men and women rated extract enriched samples higher scores than the control. The old group reacted positively only to colour changes, while they were totally indifferent to the changes in colour, mouthfeel, and taste of the enriched cookies. Regarding the results of both concepts, consumers with higher education degree seem to be more positive towards the functional ingredients in the cookies. The obtained results showed that cookie presents suitable carrier for the development of a digestion stimulating functional product by mixture addition in the both forms.