Challenges of integrating Android to a TV service operators' ecosystems

Abstract

© 2016 IEEE. Since the emerge of Android as a fully capable TV operating system, the remaining questions address issues of its applicability to the ecosystems of major telecom operators, especially those providing TV services to subscribers. The abundance of services are provided to consumers, including Live IPTV broadcast, over-the-top TV, video on demand, media portals and applications. In this ecosystem, it is essential for the providers of end to end systems which include Android, to address challenges such as user experience streamlining vs differentiation, Android Open Source Project applicability versus the use of Google Market Suite (GMS), as well as challenges of provisioning QoS and QoE upon these platforms. This paper discusses these challenges and gives pointers for the most rewarding integration of Android into the operators' ecosystems.