Analysis of insurance sector with special review on bankassurance

Abstract

This work is an analysis of the insurance market status in Central and Eastern Europe region (CEE), and it is intended to point out the insufficient development of such market, in a way to identify development opportunities in that state but not only the problems. The low level of premium per capita is basic parameter indicating the undeveloped insurance market in CEE, and development is possible to be achieved, besides development of new insurance products and through new sales channels of insurance products, where one of them is the sales channel in cooperation with banks. This work offers results of comparative market analysis of certain CEE states from which could be seen that the observed region has a large potential for development of new sales channels of existing and new insurance products, regardless to global economic crisis.