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https://open.uns.ac.rs/handle/123456789/9694
Title: | The impact of Serbian public relations on economic indices | Authors: | Nikolić, Milan Savić, Mirko Ćoćkalo, Dragan Spasojević-Brkić, V. Ivin, Dragica |
Keywords: | Public relations;Economic indices;Poll;Multivariate analysis;Serbia | Issue Date: | 1-Sep-2011 | Journal: | Public Relations Review | Abstract: | This study presents the research results whose aim was to examine and define dependences and the impact of public relations on business effects (economic indices are taken as representatives of business effects). Serbian companies were the object of this research. The data were collected by polling 100 managers from 100 companies. Multivariate regression and correlation were applied in order to determine the observed dependences. The research results confirm the existence of a significant direct relation between public relations and economic indices. | URI: | https://open.uns.ac.rs/handle/123456789/9694 | ISSN: | 0363-8111 | DOI: | 10.1016/j.pubrev.2011.04.004 |
Appears in Collections: | TFZR Publikacije/Publications |
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