Analysis of corporate social responsibility of companies in Serbia

Abstract

Corporate social responsibility (CRS - Corporate Social Responsibility) is a concept in which the company to all its stakeholders related to ethical and responsible manner. Key stakeholders are employees, clients, customers, suppliers, local and federal governments and local communities. Companies do not operate in isolation from the society around them, but they are an integral part of their competitive ability depends on precisely the conditions and circumstances in which they work. By investing in the company, companies create a healthy environment that will help him in his growth and development. Many organizations realize that care about society and the environment, if from the beginning fits in the business strategy, leading to significant innovation and provide competitive advantage. Most companies in Serbia not even aware of the importance of this way of doing business and the benefits that it brings. However, some companies that operate in the territory of Serbia, could serve as an example to others.