The impact of CE marking on the competitiveness of enterprises

Abstract

For providing a free flow of commodities the European Union develops specific mechanisms. New approach directives have had the most important place among these mechanisms. The mechanisms needed for the acting of a free flow of commodities depend upon the preventing of new obstructions arising in trade, mutual acknowledgement of examination results and certificates and technical harmonization. Many industrial and consumer products which are being sold in Europe must comply with the CE conformity mark. CE Marking on a product is a manufacturer's declaration that the product complies with the essential requirements of European technical regulations ("Directives"), related to European health, safety and environmental protection legislation. This work should indicate the current level of quality, safety and competitiveness of products which have obtained the CE mark. Research on the impact of the new approach directives on the competitiveness of Serbian industry; was conducted in three directions. First we developed a model that includes all the essential steps in the process of obtaining the CE mark. In order to study the practical impact of the new approach directives on the competitiveness of enterprises in Serbia, we created a questionnaire on the basis of established models. On the results we applied methods of statistical analysis. In order to investigate the impact of the CE mark on competitiveness, we created simulation software. This paper presents some simulation solutions that have a dominant impact on competitiveness. From everything mentioned above we can conclude that the use of new approach directives and the CE mark created a positive image of products on the market and enable the growth of profits and the competitiveness of organizations.