Marketing in postal traffic

Abstract

Changes that have become evident in all fields of world economics as a consequence of technological development, globalization of economy and market economy conditions; have made many counties to improve their efficiency and effectiveness of postal business. In order to be more successful it is necessary to introduce marketing in business enterprises. Marketing is management function that consists of organization and coordination of all business activities connected to the purchasing power estimation and its conversion in effective demand for certain goods or services and for movement of goods or services to the final customers in order to make profit or some other aims wanted by the company. Postal system should make its business politics on market principles and marketing usage based on modern concepts and methods in order to fulfill general social interests, customers' interest and company interests.