Motives of visits to ethno music festivals with regard to gender and age structure of visitors

Abstract

The Dragačevo Trumpet Festival (DTF) in Guča (the Republic of Serbia) is a unique competition of folk brass bands in the world and one of the most important events of overall national creativity and cultural amateurism in Serbia. The article delivers the results of a questionnaire research conducted during the 50th anniversary of the DTF in Guča in August 2010. The results were based on 300 questionnaires. There are two purposes of the research: to identify the underlying dimensions of motivation for visitors attending ethno music festivals, using a factor analysis, and to explore the differences between attitudes of the respondents of different gender and age structure. The factor analysis generated four factors: Festival Perception and Learning, Exploration of Festival Program and Atmosphere, Psychophysical Welfare, and Socialization. The respondents rated the factor Exploration of Festival Program and Atmosphere the highest, followed by Festival Perception and Learning, Psychophysical Welfare, and Socialization. The results of the t test showed that female respondents rated Psychophysical Welfare and Socialization significantly higher compared to male respondents. Analysis of variance tests demonstrated statistically different respondents' ratings of extracted factors with regard to age group of the respondents. © 2013 Cognizant Comm. Corp.