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https://open.uns.ac.rs/handle/123456789/675
Title: | Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination | Authors: | Tomić, Slavica Leković, Ksenija Tadić, Jelena |
Issue Date: | 1-Jan-2019 | Journal: | Economic Research-Ekonomska Istrazivanja | Abstract: | © 2019, © 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. Changes in the structure of consumers’ (tourists’) needs that shape tourism in accordance with the modern way of life attribute greater importance to different types of consumers/tourists. Understanding consumer behaviour (tourists as consumers) is significant in terms of tourism destination management. This paper presents the results of a research conducted with the aim of identifying activities (visiting cultural and historical attractions, sport and recreation, health, fun, gastronomy, shopping, cultural entertainment events) that consumers/tourists prefer in a tourist destination depending on their age and family structure. Two hypotheses were set in this paper: H1: There is a statistically significant difference between the age of tourists and the activity preferences in a tourist destination; and H2: There is a statistically significant difference between the family structure of tourists and the activity preferences in a tourist destination. The sample included 1117 respondents from the area of the Autonomous Province of Vojvodina. A survey was conducted from January to March 2017. In accordance with the defined hypotheses, descriptive statistics and a statistical test of multivariate analysis of variance (MANOVA) were used. | URI: | https://open.uns.ac.rs/handle/123456789/675 | ISSN: | 1331677X | DOI: | 10.1080/1331677X.2019.1579663 |
Appears in Collections: | EF Publikacije/Publications |
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