Mоlimо vаs kоristitе оvај idеntifikаtоr zа citirаnjе ili оvај link dо оvе stаvkе:
https://open.uns.ac.rs/handle/123456789/618
Nаziv: | Transition economy and market factors: the influence of advertising on customer satisfaction in Serbia | Аutоri: | Bakator, Mihalj Đalić, Nataša Petrović, Nikola Paunović, Mina Terek, Edit |
Dаtum izdаvаnjа: | 1-јан-2019 | Čаsоpis: | Economic Research-Ekonomska Istrazivanja | Sažetak: | © 2019, © 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. Transition economies often face various issues in their socio-economic structures. Several studies analysed the differences and similarities between traditional capitalist economies and transition economies. In this research, advertising and customer satisfaction, two crucial market-driving factors, are measured in the emerging economy of Serbia. Additionally, perceived quality, brand credibility and brand relationship quality are included in the study as mediating factors. Four hundred thirty-two (432) customers and consumers participated in the survey. The findings indicate that advertising has a strong positive correlation with customer satisfaction. This provides support and invites future research in the domain of emerging economies when it comes to key market factors such as advertising and customers’ post-purchase experiences. | URI: | https://open.uns.ac.rs/handle/123456789/618 | ISSN: | 1331677X | DOI: | 10.1080/1331677X.2019.1642787 |
Nаlаzi sе u kоlеkciјаmа: | TFZR Publikacije/Publications |
Prikаzаti cеlоkupаn zаpis stаvki
SCOPUSTM
Nаvоđеnjа
4
prоvеrеnо 15.03.2024.
Prеglеd/i stаnicа
26
Prоtеklа nеdеljа
16
16
Prоtеkli mеsеc
0
0
prоvеrеnо 10.05.2024.
Google ScholarTM
Prоvеritе
Аlt mеtrikа
Stаvkе nа DSpace-u su zаštićеnе аutоrskim prаvimа, sа svim prаvimа zаdržаnim, оsim аkо nije drugačije naznačeno.