Please use this identifier to cite or link to this item: https://open.uns.ac.rs/handle/123456789/6003
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dc.contributor.authorTerek, Editen
dc.contributor.authorNikolić, Milicaen
dc.contributor.authorVukonjanski J.en
dc.contributor.authorGligorović B.en
dc.contributor.authorJanković B.en
dc.date.accessioned2019-09-30T08:51:55Z-
dc.date.available2019-09-30T08:51:55Z-
dc.date.issued2015-09-01en
dc.identifier.issn3638111en
dc.identifier.urihttps://open.uns.ac.rs/handle/123456789/6003-
dc.description.abstract© 2015 Elsevier Inc. This paper presents the results of research into the impact of media relations on certain organizational and business performances. The data were obtained using questionnaires completed by N= 394 middle managers from 123 companies in Serbia. To increase organizational performances, companies should pay close attention to modern media, as well as to the presence of the CEO in the media. To increase business performance, companies should pay considerable attention to both modern and traditional media, while the company's media presence has an advantage over that of the CEO.en
dc.relation.ispartofPublic Relations Reviewen
dc.titleThe impact of media relations on certain organizational and business performances: Serbian caseen
dc.typeJournal/Magazine Articleen
dc.identifier.doi10.1016/j.pubrev.2015.04.004en
dc.identifier.scopus2-s2.0-84945450882en
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/84945450882en
dc.relation.lastpage372en
dc.relation.firstpage370en
dc.relation.issue3en
dc.relation.volume41en
item.grantfulltextnone-
item.fulltextNo Fulltext-
crisitem.author.deptTehnički fakultet "Mihajlo Pupin" u Zrenjaninu, Katedra za menadžment-
crisitem.author.orcid0000-0003-0013-8141-
crisitem.author.parentorgTehnički fakultet "Mihajlo Pupin" u Zrenjaninu-
Appears in Collections:TFZR Publikacije/Publications
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