Mоlimо vаs kоristitе оvај idеntifikаtоr zа citirаnjе ili оvај link dо оvе stаvkе:
https://open.uns.ac.rs/handle/123456789/5412
Nаziv: | Consumers' perceptions of the local hotel recreation facilities: The case of Greek and Serbian young people | Аutоri: | Kapiki, Soultana Tania Jakšić, Damjan |
Ključnе rеči: | tourism industry;hospitality industry;local hotels;leisure services;recreation facilities;marketing guide;profitability;customer behaviour;Greece;Serbia;consumer perceptions;hotel facilities;young people;youth;local facilities;advertising;accessibility | Dаtum izdаvаnjа: | 7-мар-2016 | Čаsоpis: | International Journal of Tourism Policy | Sažetak: | The purpose of this study is to explore young people's perceptions of hotel recreation facilities (HRF) located in the area of their residence and then propose actions to be exploited by hoteliers towards attracting young customers to their premises. The data were collected from randomly selected young people living in Greece and Serbia through an online questionnaire. Two different country samples are utilised so as to gain a better insight of the reasons leading young people to use (or not) the HRF. The descriptive analysis was employed to summarise the sample's personal information and the patterns in the customer behaviour towards the use of HRF. In order to compare the consumers' attitudes and perceptions, the Mann-Whitney U test was used. The study's main results show that: the percentage of young people who use the local HRF is very low; the advertising method that could influence them the most is the internet; and, accessibility to the HRF has to be improved. Based on the research findings the authors developed a marketing guide for the hoteliers which, if efficiently utilised, could result in the increase of the industry's turnover. | URI: | https://open.uns.ac.rs/handle/123456789/5412 | ISSN: | 1750-4090 | DOI: | 10.1504/IJTP.2015.075143 |
Nаlаzi sе u kоlеkciјаmа: | FSFV Publikacije/Publications |
Prikаzаti cеlоkupаn zаpis stаvki
SCOPUSTM
Nаvоđеnjа
1
prоvеrеnо 15.07.2023.
Prеglеd/i stаnicа
18
Prоtеklа nеdеljа
4
4
Prоtеkli mеsеc
0
0
prоvеrеnо 10.05.2024.
Google ScholarTM
Prоvеritе
Аlt mеtrikа
Stаvkе nа DSpace-u su zаštićеnе аutоrskim prаvimа, sа svim prаvimа zаdržаnim, оsim аkо nije drugačije naznačeno.