Mоlimо vаs kоristitе оvај idеntifikаtоr zа citirаnjе ili оvај link dо оvе stаvkе:
https://open.uns.ac.rs/handle/123456789/19602
Nаziv: | Customer orientation of employees in travel agencies as a predisposition of service quality: Test of cose consequences model | Аutоri: | Simat Karolina Blešić Ivana Božić Sanja Avramović Miša Ivkov Milan |
Dаtum izdаvаnjа: | 2018 | Čаsоpis: | International Journal for Quality Research | Sažetak: | © 2018, Centar for Quality. The principal aim is to test the Customer Oriented Service Employee (COSE) model and customer sided consequences in travel agencies in Serbia. Data was collected from 243 customers of travel agencies willing to evaluate customer orientation of employees in selected travel agencies in Serbia. Data analysis incorporates structural equation modeling. COSE consequences model was only partially confirmed (three of six hypothesized relationships between COSE dimensions and customer-sided consequences).This article contributes to the theory and practice in the field of customer relationship building. Providing a discussion on COSE model implication in the travel industry, this study highlights the differences which occur in the field of service marketing. This study extends measurement model of customer orientation in travel industry implementing the COSE model in a developing country. Unlike typically measured customer orientation by self-reports from travel agents, this study presents their customer orientation just from the customer's perspective. | URI: | https://open.uns.ac.rs/handle/123456789/19602 | ISSN: | 1800-6450 | DOI: | 10.18421/IJQR12.04-05 |
Nаlаzi sе u kоlеkciјаmа: | PMF Publikacije/Publications |
Prikаzаti cеlоkupаn zаpis stаvki
SCOPUSTM
Nаvоđеnjа
4
prоvеrеnо 10.05.2024.
Prеglеd/i stаnicа
50
Prоtеklа nеdеljа
10
10
Prоtеkli mеsеc
8
8
prоvеrеnо 10.05.2024.
Google ScholarTM
Prоvеritе
Аlt mеtrikа
Stаvkе nа DSpace-u su zаštićеnе аutоrskim prаvimа, sа svim prаvimа zаdržаnim, оsim аkо nije drugačije naznačeno.