Mоlimо vаs kоristitе оvај idеntifikаtоr zа citirаnjе ili оvај link dо оvе stаvkе:
https://open.uns.ac.rs/handle/123456789/18798
Nаziv: | A regional survey of current practices on destination marketing organizations' Facebook Pages: The case of EU and US | Аutоri: | Stankov Uglješa Jovanović Tamara Pavluković Vanja Kalinić Časlav Drakulić Kovačević Nataša Cimbaljević Marija |
Dаtum izdаvаnjа: | 2018 | Čаsоpis: | Geographica Pannonica | Sažetak: | © 2018 Department of Geography, Tourism and Hotel Management. Constantly changing nature of social network sites creates the need for continuous process of online benchmarking for identifying practices used by other parties. Facebook as the most used SNS still plays an increasingly important role as a marketing channel for destination marketing organizations (DMO). This paper explores basic characteristics of the official DMO Facebook Pages in order to quantify and present those characteristics in a regional context on the case of two travel markets (EU countries and U.S. states). The results show inconsistent practices in the EU and the USA. When comparing those two markets most similarities in practices are present in general usage of Facebook Pages, while indicative differences are recorded in terms of Page popularity, some posts' characteristics and most evidently in users' engagement. Understanding the Facebook usage practice under the regional spotlight can help DMOs and other service providers to evaluate their activities and if necessary to harmonize it to regional usage practice. | URI: | https://open.uns.ac.rs/handle/123456789/18798 | ISSN: | 0354-8724 | DOI: | 10.5937/22-16673 |
Nаlаzi sе u kоlеkciјаmа: | PMF Publikacije/Publications |
Prikаzаti cеlоkupаn zаpis stаvki
SCOPUSTM
Nаvоđеnjа
8
prоvеrеnо 10.05.2024.
Prеglеd/i stаnicа
35
Prоtеklа nеdеljа
6
6
Prоtеkli mеsеc
0
0
prоvеrеnо 10.05.2024.
Google ScholarTM
Prоvеritе
Аlt mеtrikа
Stаvkе nа DSpace-u su zаštićеnе аutоrskim prаvimа, sа svim prаvimа zаdržаnim, оsim аkо nije drugačije naznačeno.