Social integration of roma people - the importance and remit of ROMA media: A case study

Abstract

The improvement of the social status of the Roma as a highly deprived social group is a priority of the countries signatories of the Roma inclusion 2005-2015. The Roma population, outstandingly more than all others, faces numerous problems. The state institutions in the Republic of Serbia have been actively involved in the process of social integration of the Roma through numerous actions and measures of positive discrimination, exclusively aimed at the Roma (employment, education etc.). Special attention is paid to developing and supporting the media in the Roma language. As the researches have shown, the media using Roma language contribute significantly to building up and maintaining the cultural identity of the Roma, as well as to promoting an improved image of this social group.