Researching needs for marketing managers in serbia

Abstract

This paper presents the results concerning researching the needs for marketing managers in Serbia. The research was carried out by the help of the questionnaire containing 52 questions. Statistical Package for the Social Sciences (SPSS) was used in processing the research results. Polling was carried out from May to October, 2009 in all Serbian regions. On the ground of this polling it can be conluded that marketing managers consider their care about company's market position as their basic task. A considerable number of managers think that five-year-experience is not necessary for doing the job of marketing managers. They also think that, beside university education, these managers need additional specialization. According to the opinion of marketing managers, appreciation and status of marketing in the company respresents the most important factor for success of marketing function. This indicates that marketing function hasn't been given an appropriate position and role in Serbian companies. In any case, marketing managers, among other things, should be generators of changes and approach of Serbia to the world economic trends.