Analysis of the processes of management and decision-making of the active entrepreneurs as a strategic stability factor of companies

Abstract

Nowadays, a vast number of companies considers strategic planning very significant for their profit and growth. The direction of a company, as the managers have concluded, can be channeled in a better way if the missions of the company are precisely defined. This contributes to the better functioning, and to being prepared for a more rapid reaction in case of change of the environment. Thanks to strategic planning, managers are able to prepare in advance for the changeable environment in which their companies operate. The development of new strategies by managers is inevitable today because the shift of the events is happening too quickly for the managers to rely on their experience only. The strategies must be adapted to the issues and circumstances of the future. Decision-making should consist of two phases, which implies that managers must prepare first and then make their decisions, i.e. that they have to make a plan first, and then a decision, where making plans denotes anticipatory decision-making. However, in order to maintain its effectiveness, planning must not exist alone, without decisionmaking. The importance of decision-making is regarded in the fact that it is inseparably connected to every management activity. It is closely associated with all management functions and processes in management. The quality of performing tasks and of the development of a company depends on the quality of decision-making to a large extent. This study will try to represent the current state of the strategic management process and decisionmaking process (planned or unplanned) in the surveyed companies in Serbia, more precisely in the companies of Braničevo district.