The research on the presence of health claims on the domestic food market as an indicator of consumer rights manipulation

Abstract

Modern society is increasingly more defined by the relationship between the production and consumption risks - environmental, health, economic and many others. The risks affect the development of civilization, they find their way into our everyday lives and influence the decisions we make. Circulation and the risk increase determine our decisions in a variety of choices we face on a daily basis. The Republic of Serbia still remains a fertile ground for numerous manipulations regarding consumer rights, particularly in terms of health claims for food products, which tend to minimize the risks of non-organic or inadequate nutrition. This manipulative minimization of risk is reflected through the presence of food products with such visual identity that could affect the consumer's choice of purchase, believing that they made a healthy choice for themselves and their environment. This paper presents the results of an empirical research of the presence of health claims on food products available on the market of the Republic of Serbia. The survey was conducted on a sample of four supermarkets in Novi Sad, according to those groups of food products that belong among common foods in the daily diet of the people in Serbia.