Economic indices research depending on organizational culture and public relations

Abstract

This paper presents a suggestion for establishing interdependence of Organizational culture and the effects of business, as well as interdependence of Public relations and business effects, too. The results of some previous researches are used for this purpose. The previous researches defined, by the means of factor analysis, the key factors of Organizational culture and Public relations for Serbian companies. It is possible now, by using multi-variant regression and correlation to establish the influence of the key factors of Organizational culture (previously defined) on specific economic indices, and the influence of the key factors of Public relations (previously defined) on specific economic indices as well. Economic indices are used for indicators of business effects. The paper shows that realization of the suggested research is possible. Theoretically significant and usable results of the research are expected.