Application promethee-gaia methods when selecting new product

Abstract

This paper gives the basic aspects of multicriteria analysis and PROMETHEE-GAIA methodology, which has successful usage in multicriteria decision making. Analysis was based on hypothetical example of customer decision making process during a purchase of new car tyre. The selection process was made among four types of tires equal dimension and same manufacture ("Tigar Tyres"- Pirot, Serbia), but with different driving characteristics. Calculation and comparative analyses of decision making results were done by usage of Decision Lab software and finally the most profitable buying product solution was proposed.