Clusters as a factor of competitiveness of rural tourism destinations in the Danube region of the Republic of Serbia

Abstract

© The Author(s) 2017. The aim of this article is to identify the active tourism clusters in the Republic of Serbia, their structure, the degree of activity of cluster members, and the area of their operation. Therefore, based on a survey of the attitudes of tourism cluster members in the Danube region, their contribution in increasing the competitiveness of the rural tourism destinations was analyzed. Porter's competitiveness model ("diamond model") was used to determine the advantages and disadvantages of the rural areas of the Danube region as potential tourism destinations.