Organizational factors as a predictors of innovativeness in hotel industry in Serbia

Abstract

<p>Hotelijerstvo predstavlja važnu komponentu razvoja turizma u Srbiji. Predmet<br />doktorske disertacije je ispitivanje trenutnog stanja i stepena inovativnosti hotela&nbsp; u<br />Srbiji.&nbsp; U dana&scaron;njem poslovnom okruženju sposobnost hotela da pruži inovativna<br />re&scaron;enja svojim gostima osnov je za stvaranje i održavanje konkurentske prednosti.<br />Istraživanje stanja inovativnosti jedno je od ključnih sredstava za dobijanje<br />informacija u kojim segmentima poslovanja je neophodno vr&scaron;iti pobolj&scaron;anja kako bi<br />se obezbedio optimalan kvalitet&nbsp; hotelskog proizvoda i postigao &scaron;to bolji poslovni<br />rezultat.</p><p>Cilj istraživanja je da se utvrdi&nbsp; u kom stepenu&nbsp; organizacioni faktori:&nbsp; transformaciono<br />liderstvo,&nbsp; transakciono liderstvo,&nbsp; dimenzije&nbsp; organizacione&nbsp; klime&nbsp; i&nbsp; dimenzije<br />organizacionog&nbsp; učenje dorpinose&nbsp; inovacijama u hotelima, kao i&nbsp; da ispita meuodnose<br />ovih varijabli. Takodje u disertaciji je ispitano u kojoj meri inovacije utiču na<br />stvaranje vrednosti za goste.</p><p>Metodologija istraživanja obuhvatila je kabinetsko i terensko istraživanje. Uzorak je<br />ĉinilo 512 ispitanika zaposlenih u 57 hotela prve, druge i treće kategorije u Srbiji.&nbsp;</p><p>Rezultati istraživanja pokazuju da organizacioni faktori kao &scaron;to su transformaciono<br />liderstvo i transakciono liderstvo, organizaciona klima&nbsp; (dimenzije Kohezija, Podr&scaron;ka<br />inovacijama, Poverenje i Priznanja)&nbsp; i organizaciono učenje utiču na inovativnost<br />hotela, kao i da inovativnost hotela (posebno u pogledu inovacija u odnosu sa<br />klijentima, inovacije tehnologije, procesa i upravljaĉke inovacije) direktno doprinosi<br />stvaranju vrednosti za goste hotela.</p><p>Rezultati ovog istraživanja predstavljaju novu nauĉnu informaciju i mogli bi biti od<br />značajne pomoći menažmentu i vlasnicima hotela, zaposlenima, strukovnim<br />udruženjima, nastavnim kadrovima u turizmu i ugostiteljstvu, naučnicima i<br />istraživačima i drugima interesnim stranama, jer se naučno relevantni rezultati mogu<br />upotrebiti u kreiranju budućih odluka, mera i standarda vezanih za upravljanje<br />ljudskim resursima, otklanjanje prepreka, razvoj i promociju inovativnih aktivnosti i<br />definisanje daljih pravaca razvoja hotelskog proizvoda.</p>

<p>Hotel industry&nbsp; is an important component of tourism development in Serbia. The&nbsp;scope of the doctoral dissertation is to examine the current situation and the level of&nbsp;innovativeness in hotels in Serbia. In today&#39;s business environment the ability of a&nbsp;hotel to provide innovative solutions to its guests is the basis for creating and&nbsp;maintaining competitive advantage. The research of the current state of &nbsp;innovativeness is one of the key tools for acquiring information which business&nbsp;segments need to be improved in order to&nbsp; ensure optimal quality of a hotel product&nbsp;and achieve better business results.</p><p>The aim of the research is to determine the effect of the organizational factors such astransformational leadership, transactional leadership, organizational climate&nbsp;dimensions&nbsp; and organizational learning dimensions on innovations in hotels, as wellas&nbsp; to determine relations between these variables. In addition, the aim of thesis is&nbsp; to determine the effect of innovation on the creation of value for hotel guests.</p><p>The research methodology involved desk and field research. The sample consisted of&nbsp;&nbsp; 512 respondents employed in 57 hotels of the first, second and third category in&nbsp;Serbia.</p><p>The results showed that organizational factors such as transformational and transactional leadership, organizational climate (the Cohesion, Support for innovation, Trust and Recognition dimensions) and organizational learning affect hotel innovativeness, as well as that innovations (especially in terms of innovations related to customers, technology innovation, process innovation and management innovation) directly contribute to creating value for the hotel guests. The results of this study are new scientific information and may be a significant practical guide for hotel management, hotel owners, employees, professionals, teaching staff in the tourism and hospitality industry, scientists and researchers and other stakeholders. Scientifically relevant results can be used in making future decisions, measures and standards related to human resources management, removing obstacles, the development and promotion of innovative activities and defining further directions of development of the hotel product.</p>